Cuballama
Cuballama was born as a telecommunications services brand targeting Cubans living outside of Cuba. Over the span of 10 years, we crafted the brand strategy and diversified our business lines, building an extensive portfolio of products and services specifically designed for this target audience. Our efforts propelled the brand to not only grow but also attain leadership in the sector, making it the most widely embraced choice among Cuban emigrants globally, fostering significant engagement.
Through a robust and consistent Brand and Marketing Strategy, Cuballama acquired 1.5 million customers, reached $160 million in annual revenue, and garnered over a million followers on its social media platforms. Additionally, we designed the brand’s websites, the Mobile APP, and established retail stores.
Client
Cuballama
Industry
DTC E-commerce, Telecommunications, Retail
Services
Brand Strategy, Brand Design, Brand Development, Marketing Strategy, Web and APP Design, Stores Design, POS, Print…
Website
BRAND Strategy
Brand Architecture | Brand Design | Brand Development
Umbrella Brand
Cuballama
Url
www.cuballama.com
Services
Telecommunications, Mobile Top-Ups, Remittances
Website
Sub-Brand
Cuballama Viajes
Url
www.cuballama.com/viajes
Services
International Flights and Charters, Hotels, Vacation Packages, Car Rental, Visa and Passport
Website
Sub-Brand
Cuballama Envíos
Url
www.cuballama.com/envios
Services
Parcels to Cuba, E-commerce, E-Pharmacy
Website
Sub-Brand
Cuballama Restaurantes
Url
www.cuballama.com/restaurantes
Services
Food Delivery, Online Supermarket
Website
Play Video
BRAND Development
TV Advertising | Branding
WEBSITE Design
Web Design | Landing Page | Icon Design | Copywriting | SEO
RETAIL STORES
Store Design | Brand Development | POS Advertising
START UPS
Market Research ▪ Investor Proposals ▪ Brand Positioning and Customer Definition ▪ Name and Brand Identity Development ▪ Web Design and Development ▪ Social Media set up, Strategy and Development ▪ Product Design ▪ Graphic Design ▪ Signage ▪ Packaging Design. Integrated Marketing Strategy and Execution ▪ Go-to-market Strategies ▪ Custom Projects ▪ Service Packages ▪
Small Brands
Rebranding ▪ Brand and Product Development ▪ Brand, Website, and Product Diagnostic ▪ Marketing Strategy and Execution ▪ Marketing Automation ▪ Integrated Marketing Campaigns ▪ SEO Optimization ▪ User Experience Improvement ▪ Social Media Strategy and Management ▪ Content Creation ▪ Event Production ▪ Video Production ▪ Brand Reputation
Medium to Large Brands
Connect to New Hispanic and Latino Audiences ▪ Brand Reputation and Position ▪ Innovative Marketing Strategy and Execution ▪ Market Research ▪ New Product and Brand Development ▪ Brand and Product Growth ▪ Social Media Management ▪ Custom Projects ▪ Service Packages