Web Design | Web Development | Editorial Strategy | Content Strategy
Cuballama News
Once Cuballama was a well-established company serving the Cuban-American community, we created a news portal focused on Cuba-related news.
The site was part of our Brand Strategy and should meet three main objectives: increase traffic to Cuballama’s website, generate quality content for the Cuban community worldwide on social networks, and provide free advertising placements for the company’s products.
The portal significantly expanded the brand’s reach through viral articles, consistently generated leads and conversions, while also contributing to increased brand reputation and engagement.
Brand Strategy
START UPS
Market Research ▪ Investor Proposals ▪ Brand Positioning and Customer Definition ▪ Name and Brand Identity Development ▪ Web Design and Development ▪ Social Media set up, Strategy and Development ▪ Product Design ▪ Graphic Design ▪ Signage ▪ Packaging Design. Integrated Marketing Strategy and Execution ▪ Go-to-market Strategies ▪ Custom Projects ▪ Service Packages ▪
Small Brands
Rebranding ▪ Brand and Product Development ▪ Brand, Website, and Product Diagnostic ▪ Marketing Strategy and Execution ▪ Marketing Automation ▪ Integrated Marketing Campaigns ▪ SEO Optimization ▪ User Experience Improvement ▪ Social Media Strategy and Management ▪ Content Creation ▪ Event Production ▪ Video Production ▪ Brand Reputation
Medium to Large Brands
Connect to New Hispanic and Latino Audiences ▪ Brand Reputation and Position ▪ Innovative Marketing Strategy and Execution ▪ Market Research ▪ New Product and Brand Development ▪ Brand and Product Growth ▪ Social Media Management ▪ Custom Projects ▪ Service Packages