Cuballama Services
As a strategic part of Cuballama’s growth plan, we curated diverse business and product lines tailored specifically for Cubans, stepping beyond the realm of telecommunications. These new offerings evolved the brand into an expansive ecosystem rather than a singular service provider. Moreover, our brand narrative shifted to encourage customers to view Cuballama as the definitive solution for all their Cuba-related needs.
The company wanted to introduce these lesser-known services to its audience and market Cuballama as, more than just a phone service company, a marketplace for Cubans: Todo lo que un cubano necesita, en un solo sitio (Everything a Cuban needs, in one place).
Client
Cuballama
Industry
Telecommunications, E-comerce, DTC, Travel, Financial, Parcels, Hospitality, Food Delivery, Transportation…
Services
Branding, Advertising, Social Media
Website
cuballama Icon Set
We created an scalable icon system to consistently present the universe of services in both weekly products campaigns and brand awareness campaigns.
CALLS
TOP UP
SMARTPHONES
NAUTA
E-WALLET
REMITTANCES
SHIPMENTS
PHARMACY
FLIGHTS
CAR RENTAL
DOCUMENTS
VACATIONS
BUS TICKETS
MARKETPLACE
RESTAURANTS
GROCERIES
SEASONAL CAMPAINGS
Mother’s / Father’s Day | “The closest thing to being together”
SEASONAL CAMPAINGS
New Year’s Eve | “Share the joy”
BRANDING CAMPAINGS
“Everything you need… Cuballama”
START UPS
Market Research ▪ Investor Proposals ▪ Brand Positioning and Customer Definition ▪ Name and Brand Identity Development ▪ Web Design and Development ▪ Social Media set up, Strategy and Development ▪ Product Design ▪ Graphic Design ▪ Signage ▪ Packaging Design. Integrated Marketing Strategy and Execution ▪ Go-to-market Strategies ▪ Custom Projects ▪ Service Packages ▪
Small Brands
Rebranding ▪ Brand and Product Development ▪ Brand, Website, and Product Diagnostic ▪ Marketing Strategy and Execution ▪ Marketing Automation ▪ Integrated Marketing Campaigns ▪ SEO Optimization ▪ User Experience Improvement ▪ Social Media Strategy and Management ▪ Content Creation ▪ Event Production ▪ Video Production ▪ Brand Reputation
Medium to Large Brands
Connect to New Hispanic and Latino Audiences ▪ Brand Reputation and Position ▪ Innovative Marketing Strategy and Execution ▪ Market Research ▪ New Product and Brand Development ▪ Brand and Product Growth ▪ Social Media Management ▪ Custom Projects ▪ Service Packages