At Maracca, we are dedicated to crafting cutting-edge Integrated Marketing Strategies and Brand Strategies tailored specifically for Hispanic, Latino, and Cuban audiences. We understand that effective Hispanic Marketing goes beyond simple language translation; it requires a deep understanding of our unique culture, behaviors, motivations, and aspirations.
With over two decades of experience in the field, we have honed our expertise in creating and implementing highly successful strategies to connect with the Hispanic and Latino communities across the USA, Canada, LATAM, the Caribbean, and Europe. We excel at targeting Cuban audiences and have a proven track record of successfully growing multinational brands for Cubans.
If your brand aims to connect with Cuban, Hispanic, or Latino audiences, you’ve come to the right place. Our multi-channel strategies are customized to align with the unique preferences of these communities and your brand’s goals.
Multicultural Market Research
In-depth research to understand the preferences, behaviors, and cultural nuances of the different Hispanic audiences, helping to inform targeted Marketing Strategies.
Brand Development, Management and Strategy
We build brands that are genuine assets. We create, develop, and nurture your brand to attain the highest level of awareness among Latino and Hispanic audiences.
Integrated Marketing Strategy
Our comprehensive and cohesive approach guarantees that you will reach and engage your target audience through all available channels, both traditional and digital, ultimately achieving top conversions.
Multilingual Content Creation and production
Communicate with your target in their own language. We craft high-quality trend content in both English and Spanish to engage and resonate with the bilingual Hispanic community and multicultural Latino audiences.
Cross-Cultural Creative Design
We deliver visually captivating and culturally relevant creative designs that resonate with your target audience's sensibilities, setting your brand and products apart as a benchmark of quality among competitors.
Social Media Strategy and Management
Be where your target audience is. Join the conversation and become the topic. We create Integrated Social Media Campaigns on platforms popular among your target, including TikTok, Facebook, Instagram, X, LinkedIn, and YouTube.
Influencer and Affiliate Marketing
We identify and negotiate with influential Hispanic personalities and leaders to promote your brand, products, and services within the community, taking care of your affiliate programs and partnerships.
Hispanic Search Engine Optimization (SEO)
Implementing SEO strategies to optimize content and websites for relevant both English and Spanish language search queries, enhancing online visibility.
Localized Advertising
We place your brand where it can be seen. Culturally sensitive advertising campaigns that reflect Hispanic values and traditions while maintaining brand identity, including traditional and digital. Socialmedial and Pay-Per-Click (PPC) advertising.
Marketing Automation
Implementing Marketing Automation tools to streamline processes and nurture leads. Leveraging Email Marketing and Mobile Marketing Strategies, including SMS campaigns and Mobile APP Marketing.
Email Marketing
We create targeted and personalized Multilanguage Email Campaigns to engage and retain multicultural customers, promoting products, services, and special offers. We also conduct A/B testing and provide reports.
Customer Relationship Management (CRM)
Our professionals will assist you in implementing and optimizing CRM systems to effectively manage and nurture customer relationships and the customer journey, including Strategic Segmentation.
Community Engagement
We organize and promote events and actions that resonate with the Hispanic community, creating opportunities for in-person and multicultural community engagement. This includes immersive brand experiences, street marketing, and guerrilla marketing.
Public Relations and crisis management
Everything is brand, and we ensure yours remains consistent. We assist you in crafting bilingual press releases and devising media outreach strategies to enhance brand visibility and reputation.
Data Analytics and Reporting
We believe in data. We excel in monitoring and analyzing campaign performance to offer actionable insights and optimize marketing efforts, and your budget.
Data Privacy and Compliance
We ensure that all your marketing activities adhere to data privacy regulations and comply with the general regulations of the respective country, thereby safeguarding the sensitive information of your customers.
3
YEARS BUILDING BRANDS
1
YEARS AS MARKETERS
0
Years Targeting Hispanics
0
YEARS TARGETING CUBANS
START UPS
Market Research ▪ Investor Proposals ▪ Brand Positioning and Customer Definition ▪ Name and Brand Identity Development ▪ Web Design and Development ▪ Social Media set up, Strategy and Development ▪ Product Design ▪ Graphic Design ▪ Signage ▪ Packaging Design. Integrated Marketing Strategy and Execution ▪ Go-to-market Strategies ▪ Custom Projects ▪ Service Packages ▪
Small Brands
Rebranding ▪ Brand and Product Development ▪ Brand, Website, and Product Diagnostic ▪ Marketing Strategy and Execution ▪ Marketing Automation ▪ Integrated Marketing Campaigns ▪ SEO Optimization ▪ User Experience Improvement ▪ Social Media Strategy and Management ▪ Content Creation ▪ Event Production ▪ Video Production ▪ Brand Reputation
Medium to Large Brands
Connect to New Hispanic and Latino Audiences ▪ Brand Reputation and Position ▪ Innovative Marketing Strategy and Execution ▪ Market Research ▪ New Product and Brand Development ▪ Brand and Product Growth ▪ Social Media Management ▪ Custom Projects ▪ Service Packages